We’ve studied the product demos, marketing materials, and client-provided insights to effectively reflect the product’s value proposition in the video scripts.
Colleva had a comprehensive design system for their product and marketing, which we expanded creating additional 3D assets, avatars, and backgrounds specifically for the video.
We used the real interface with minor tweaks, added new interactions and dialogs, and placed them on fresh backgrounds, highlighted by dynamic 3D camera movements.
Since each video targets a different audience, we highlighted unique features and value propositions, crafting new scripts, personas, avatars, adapting the UI, and creating fresh scenarios and demo content.
With the diverse deliverables package we provided, Colleva was able to cater to various client needs with a tailored value proposition, ensuring better engagement, increased interest, and higher conversion rates.