Based on the existing Jigcar’s style guide we proposed 2 unique design treatments for the video.
The client chose the bold typography concept for its potential for broader marketing uses.
Jigcar was open to reimagining their interface for maximum impact, especially as the product was still in its growth phase.
By switching to dark mode, we achieved a premium feel, and resizing key elements made the product's main benefits crystal clear—even in a fast-paced video.
Using design source files and a live demo, we created a visual sequence to guide viewers through the product’s features.
To make the interface feel real, we always study the product and fill the UI with relevant dummy images and copy. The client just needed to step in for the final sign-off.
We needed a style that keeps retention high and tells the product story effectively in a short time, suitable for any setting—trade shows, pitches, partner calls, or ads.
The Jigcar team was super happy with the final outcome! They used the video at a trade show and were surprised by how easy it made explaining their services to potential customers and partners.
They also loved the design so much that they’re now using some of the elements on their website and in their marketing materials.
